MISSION

AMBERmag.com is the ultimate online destination for multicultural women who are seeking specific cosmetics, hair, and skincare truths for them. AMBERmag.com uncovers their cultural beauty regimens traced from Africa, the Americas, and the Caribbean and marries them with modern looks found in music videos, from around the block, and on the catwalk to deliver up-to-the-minute reports about new makeup looks and hairstyle trends. Whether we are investigating innovative products and skincare treatments or inspiring readers to "dare to go there" with their personal style, AMBERmag.com delivers what's next, what's amazing, and what works best for an urban woman's sense of beauty and style.

Psychographic

Who is the AMBERmag.com Woman?

The AMBERmag.com woman is a nonconformist. She takes her beauty cues from her cultural heritage—African, Latin, Caribbean, or urban Americana—and embellishes them with contemporary beauty directives to define what becomes her most. The ultimate beauty enthusiast, she takes pride in learning the beauty rituals indigenous to her lineage and procuring the latest beauty and health intelligence. This includes the newest cosmetic and skincare innovations that work for her and her friends, who come in shades ranging from café au lait to espresso and are born with curly, wavy, or tightly coiled hair.

Difference

Beauty and hair experts she trusts. Trends sifted through her multicultural lens. Feature articles that enlighten. Inspirational looks she’s gotta have. Modern and free-spirited. Read, watch, and feel the AMBER experience.

Demographic

African-American - 75%
Caribbean and African - 15%
Latina/Black - 10%
Target Age: 18 to 34
Median Age: 30
Median HHI: $50,000

Contact

Ambermag.com
Ivy Communications, Inc.
116 West 23rd Street, 5th Floor
New York, NY 10011
ph: 646-845-9874
Fx: 646-274-0827
www.ivycommunicationsinc.com